If you are a business owner, your social media strategy may look a lot like this:
Step 1: Have great intentions about posting regularly.
Step 2: Get busy with running your business.
Step 3: Realize you haven’t posted in 2 months.
The problem with this strategy is that long gaps in your social media posting says a lot about your business. It gives customers and clients the impression you don’t keep up with things, and it also misses out on the potential of the benefit of your customers regularly seeing you in their social feeds.